H&M Group

H&M Group creates value by operating multiple consumer fashion and lifestyle brands that address different price points, aesthetics and shopping missions. It combines product design, sourcing, merchandising, marketing and distribution across owned digital storefronts and physical retail locations. The group uses brand segmentation and omnichannel reach to acquire consumers, drive repeat purchasing and spread operating infrastructure across a broad portfolio. Sellpy extends the model into managed second-hand resale, while Singular Society adds a membership-led retail variant.

H&M Group is a Swedish public fashion retail group operating a portfolio of consumer brands including H&M, COS, Weekday, Monki, & Other Stories, ARKET, Singular Society and majority-owned Sellpy. Its business is centred on designing, merchandising and selling apparel, accessories, beauty and selected home products through a combination of e-commerce sites, mobile apps and physical stores.

The group makes money primarily from direct consumer product sales, with digital channels representing a material share of revenue. It also has smaller adjacent revenue streams from membership fees in Singular Society and commission-based resale activity through Sellpy. Its customers are end consumers across different fashion price points and styles, rather than enterprise software buyers or advertising clients.