Mobidriven

Mobidriven operates a B2B advertising technology model. It provides programmatic buying infrastructure through a DSP and audience data capabilities through a DMP, allowing business customers to plan, activate, and optimise campaigns across in-app and web inventory. The business creates value by aggregating exchange access, processing high bid volumes, enriching audience targeting with behavioural and device data, and connecting these data assets directly into campaign execution workflows.

Mobidriven is a Russian AdTech company operating under the Mobidriven brand, with a product set centred on a proprietary demand-side platform and data management platform for programmatic advertising. Its software enables advertisers, agencies, trading desks, and performance marketers to buy digital media through real-time bidding, especially across mobile in-app inventory and the open web, while using audience data and segmentation to improve targeting and campaign execution.

The company makes money through a mix typical of programmatic software and media activation: likely a percentage of managed media spend through its DSP, alongside fees tied to data usage, audience segments, and campaign services embedded in platform use. Its customer base is business-facing rather than consumer-facing, and its value proposition is built around exchange connectivity, large-scale bid processing, mobile inventory access, and integrated data-driven targeting workflows.