GeoProve

GeoProve operates a B2B software model centred on independent verification of location-based advertising. It creates value by auditing the quality and accuracy of mobile campaign location signals, scoring campaign health, and flagging poor or spoofed data so buyers can assess whether geo-targeted media spend performed as intended. Rather than owning media inventory, it sits alongside programmatic delivery as an analytics and verification layer.

GeoProve is a UK-based adtech company offering a self-serve verification platform for location-based mobile advertising campaigns. Its software independently analyses whether campaign impressions were delivered using accurate, high-quality location data and identifies invalid, spoofed or misconfigured signals. The platform is positioned as a verification layer integrated through lightweight tagging, with outputs such as campaign and supply scoring for data quality assessment.

The business appears to sell primarily to advertisers, media agencies and mobile ad platforms that run geo-targeted programmatic campaigns. GeoProve likely makes money through B2B software fees tied to platform access, campaign volume or impressions analysed, rather than media buying or arbitrage. Its role in the ecosystem is measurement and verification, not identity verification or consumer-facing geolocation services.