Gambling.com Group

The company operates as a performance marketing publisher and sports data provider within regulated online gambling and betting markets. Its portfolio of content and comparison sites attracts high‑intent traffic via search and editorial coverage, then routes users to partner operators through tracked links and pixels. This creates value for operators by lowering acquisition costs and delivering pre‑qualified new depositing customers, while offering consumers structured information, comparisons, bonuses and odds tools.

Alongside affiliate operations, the company owns sports data, fantasy sports and odds analytics products that package statistics, odds feeds and analytical tools into subscription and enterprise offerings. This creates value for professional and semi‑professional bettors, fantasy players, and betting operators that require reliable odds, settlement and player data. Overall, the business combines media reach, domain authority and proprietary data to monetise both customer acquisition for operators and information services for betting‑related professionals and enterprises.

Gambling.com Group is a Jersey‑headquartered digital media and data company focused on the online gambling and sports betting ecosystem. It operates a portfolio of comparison, review and information websites plus sports data and odds products that direct users to regulated sportsbooks, casinos and bingo operators, and sell data and analytics to betting and media businesses.

The group generates most of its revenue from performance marketing arrangements with gambling operators, being paid for referred new depositing customers, and from recurring subscription and data fees for its sports data and odds analytics products. Core customers are regulated online gambling operators, plus betting, fantasy sports and media clients that license data or pay for subscriptions; end‑users consume the content and tools but usually do not represent the primary paying customer except for certain subscription products.