Factor Eleven

The company operates a B2B advertising technology and services model focused on programmatic media buying across the open internet. It provides a platform that covers creative production (rich media builder), campaign planning, booking, delivery, and analytics for display and video formats, including support for multi-device campaigns and national-to-local activation.

Value is created by simplifying and centralising campaign workflows, automating creative generation and localisation, and offering data-driven targeting and reporting to improve advertising outcomes. The business captures value by intermediating advertiser media budgets through its technology stack and service layer, providing a transparent, KPI-based buying experience intended to substitute or complement major closed ad platforms.

Factor Eleven is a Germany-based advertising technology company that provides a programmatic buying platform and campaign tools for display and video advertising across the open internet. Its offering includes creative building, media planning, campaign execution, and reporting, with options for both managed service and self-service similar to large digital ad platforms.

The company earns revenue by running KPI-based digital advertising campaigns funded by advertisers’ media budgets, primarily for brands, retailers and agencies. It positions itself as an alternative to large walled gardens by enabling advertisers to plan, book, and optimise campaigns via its platform, integrate tools via API, and use complementary managed services where needed.