Ten

Ten operates a hybrid agency and retail media activation model. On one side, it sells managed marketing services such as strategy, creative, media planning, media buying and campaign execution. On the other, it offers a proprietary retail-focused activation product, COLLAB, which packages retailer audience data, segmentation and multi-channel campaign delivery for advertisers seeking more precise shopper targeting. Value is created through integrated execution, retailer-linked data access and cross-channel campaign management.

Ten, legally Experience Ten Kft., is a Hungarian marketing and advertising company combining agency services with a proprietary retail media activation product. Its core offer appears to span campaign strategy, creative production, media planning, media buying, landing page development, social management and marketing automation, while its COLLAB product enables brands and agencies to target SPAR shoppers using retailer-aligned audience data across display, video, social, email, in-app and retail placements.

The company makes money primarily from managed-service fees, campaign execution retainers and media-related margins, with additional value derived from data-led retail audience activation through COLLAB. Its paying customers are brands, advertisers, e-commerce businesses and media agencies seeking outsourced marketing execution or access to retail shopper audiences rather than end consumers.