easy Marketing

The business operates an enterprise B2B software model built around a modular performance marketing suite. Core value is created by consolidating tracking, analytics and affiliate / partner marketing into a single, privacy-compliant environment, improving data capture, attribution quality and operational efficiency for marketing teams. The suite is delivered as a cloud-hosted platform with modules for analytics, server-side and first-party tracking, affiliate programme management and cross-channel reporting, plus integrations to ad and affiliate networks and BI tools.

Revenue is generated primarily through recurring software contracts for the marketing cloud and its modules, supplemented by professional services for onboarding, custom dashboards, implementation support, data integrations and optional direct database access. The company’s focus on GDPR-compliant, EU-hosted infrastructure and contractual data sovereignty creates value for clients facing regulatory and legal risk with other measurement providers.

Easy Marketing GmbH is a Germany-based software company providing a performance marketing suite focused on privacy-compliant tracking, analytics and affiliate / partner marketing. Its products include a web and app analytics platform, a server-side and first-party tracking engine, an affiliate / partner programme management system and a cross-channel marketing cloud.

The company generates revenue by selling enterprise software licences and related services to advertisers, retailers, brands and agencies that run online marketing and affiliate programmes. It emphasises EU hosting, GDPR-compliant data collection and data sovereignty, positioning its tools as an alternative to US-based analytics and tracking platforms for organisations requiring strict privacy compliance and accurate attribution.