Duration Media

The company operates a publisher‑facing ad‑tech and marketplace model. Its viewability and carbon‑reductive delivery technologies are integrated into publisher sites and programmatic supply paths to create and package high‑viewability impressions. These impressions are then sold to agencies, brands and demand platforms via private marketplaces, programmatic guaranteed and curated supply routes.

Value is created by increasing publishers’ monetisable inventory and revenue through higher viewability and better packaging of impressions, while reducing operational and infrastructure load by cutting unnecessary ad‑tech calls and cookie syncs. Buyers gain access to curated, high‑viewability, lower‑emission inventory that can justify higher CPMs and more efficient media outcomes. The company positions itself in the supply chain between publishers and demand partners as a specialist layer for viewability, yield and sustainability.

Duration Media is a United States–based advertising technology company focused on publisher yield optimisation and lower‑carbon digital advertising delivery. It builds tools that increase the proportion of ad impressions that are actually viewable and reduce redundant ad‑tech calls and cookie syncs in programmatic campaigns.

The company serves premium and mid‑sized web publishers, agencies, brands and demand‑side platforms that buy programmatic media. It makes money through supply‑side and marketplace revenue shares on publisher inventory traded via its viewability marketplace and curation SSP, along with platform and partnership fees for its viewability and carbon‑reductive delivery technology.