VisitIQ

The company operates a B2B SaaS model centred on an AI-based audience intelligence and activation platform. It creates value by analysing customer and visitor data to build ideal customer profiles, resolve anonymous visitors, enrich contacts with additional attributes, detect in-market intent and support geo-based targeting. The platform then pushes these audiences into external advertising and marketing systems via native integrations.

Revenue is generated via recurring subscriptions on tiered plans, each providing defined monthly allowances for audience resolutions, lookalike creation and concurrent ICPs, along with feature access such as intent and geo-targeting and activation bundles. Higher-priced tiers include broader usage limits, activation suites and support, with larger customers likely sold through a sales-led motion (demos and bespoke terms).

VisitIQ is a United States-based marketing intelligence provider offering an AI-driven SaaS platform for audience identification, enrichment and campaign activation. The platform analyses first-party customer and contact data to generate ideal customer profiles, intent signals, geo-targeted segments and expanded audiences, then activates these audiences via integrations with major advertising and marketing tools.

The company earns revenue through tiered subscription plans priced by monthly usage quotas such as contact resolutions and lookalike volumes. Its customers are marketing teams at brands, franchises, agencies and revenue/sales organisations that need identity intelligence and targeted audience building for paid media, CRM and outbound campaigns.