Cookies

The company combines service revenue and platform revenue. On the services side, it acts as a specialist esports marketing agency for brands seeking influencer campaigns and paid media execution. On the product side, it offers a proprietary esports platform both as a consumer destination and as a white-label solution that partners can brand and deploy. This creates value by pairing gaming audience expertise with reusable platform infrastructure.

Cookies, legally Cookies Factory S.r.l., is an Italy-based esports-focused business combining marketing services with gaming platform products. Its activities include an esports marketing agency offering influencer marketing and digital advertising on platforms such as TikTok and Google Ads, a consumer-facing gaming platform called Play&Play, and a white-label esports platform for partners that want to launch branded gaming experiences.

The company appears to generate revenue through a hybrid model: managed marketing services for brands and advertisers, software or licensing fees for white-label platform deployments, and consumer monetisation through in-app advertising and in-app purchases on its gaming platform. Its direct customers therefore include brands, publishers, telecom operators, media companies, and advertisers, while Play&Play serves end users in gaming and esports communities.