Bring!

Bring! Labs builds and operates a free consumer shopping-planning app to aggregate a recurring grocery-shopping audience, then monetises that audience through advertising and brand partnerships. The core mechanic is to turn high-frequency household utility usage into commercially valuable purchase-intent media inventory. Additional value is created by integrating retailer offers into the user workflow and, following the Profital addition, broadening its retail-offer and brochure footprint.

Bring! Labs AG is a Swiss software company best known for Bring!, a consumer grocery shopping-list app used by households to plan and coordinate purchases. The app is free to consumers and combines shared lists, recipe integration, retailer offers and loyalty-card functionality inside a mobile experience designed for recurring grocery-shopping behaviour.

The company also operates an advertising business that sells in-app placements to FMCG brands, retailers and agencies. Its commercial value comes from access to consumers during purchase planning, using first-party behavioural signals from shopping-list activity to support sponsored placements, branded content and other native retail-media style formats. In practice, Bring! functions as both a consumer utility platform and an owned media environment for shopper marketing.