BrightLine

The company operates an advertising technology and services model centred on enabling interactive ad experiences in connected TV environments. On the supply side, it distributes a lightweight SDK and related tooling that streaming publishers integrate into their apps to render interactive overlays, collect telemetry, and support shoppable and engagement-led formats. On the demand side, it offers advertisers and agencies a library of predefined interactive formats, a self-service design studio, and an AI-driven builder to generate and optimise creatives, as well as managed services for bespoke builds and campaign setup.

Value is created by making interactive CTV inventory more usable and measurable: publishers gain incremental monetisation options without heavy engineering work, while advertisers gain higher-engagement formats and faster creative turnaround across a consistent cross-publisher footprint. The business ties together technology infrastructure, creative tooling, and campaign execution into an integrated offering for both buyers and sellers of CTV media.

BrightLine Partners is a US-based connected TV (CTV) ad technology company that provides tools and infrastructure for interactive television advertising. It offers a CTV-focused SDK for streaming publishers, a catalogue of interactive ad formats, and self-service and AI-assisted tools for advertisers and agencies to design, deploy and optimise interactive ad experiences on streaming platforms.

The company generates revenue by powering and executing interactive CTV ad campaigns for brand and agency clients, charging via media spend with CPM-based guidance, creative production and execution fees, and integration services related to its SDK footprint. Its direct customers are advertisers, media agencies, creative teams, programmatic buyers, and streaming publishers that integrate its SDK to host interactive ad formats.