KUBICO

KUBICO operates a hybrid agency-plus-software model. The core business is managed acquisition and retargeting services delivered across search, native, social and programmatic channels, while its proprietary first-party data platform supports audience building, segmentation and cross-channel activation for clients in iGaming. Value is created by combining campaign execution, creative production and audience data into a vertically specialised performance stack aimed at improving conversion outcomes.

KUBICO is the trading brand of Bootleg Digital Ltd, a UK-based performance marketing company focused on iGaming advertisers. It combines managed media buying services across PPC, programmatic, native, paid social, retargeting and creative production with a proprietary data management platform built for first-party audience creation, segmentation and activation.

The company makes money primarily from service fees tied to campaign management and media execution, with its iGaming-specific data platform functioning as a performance enabler and differentiator rather than clearly a standalone software product. Its direct customers are iGaming operators, online casinos, sports betting brands and performance marketers that want customer acquisition, retargeting and first-time depositor growth.