Arpeely

Arpeely combines proprietary ad-buying technology with managed performance media execution. It creates value by connecting directly to ad exchanges, buying and optimising media in real time, and using per-impression predictive models to improve conversion outcomes for advertisers. On the supply side, it also helps programmatic partners source targeted traffic and incremental inventory. Its model is closer to outcome-based adtech and managed trading than conventional SaaS alone.

Arpeely is an Israeli private adtech company that operates a performance advertising platform focused on programmatic demand generation and user acquisition. Its core offering uses a proprietary RTB stack, direct exchange connectivity, and machine-learning models for per-impression lifetime value prediction to optimise bids, creative and post-click flows. The company serves performance marketers, D2C brands, advertisers and programmatic ecosystem partners such as DSPs, SSPs and ad networks.

The company appears to make money primarily through revenue-share and performance-based commercial models rather than pure seat-based software subscriptions. In practice, Arpeely combines software infrastructure with managed campaign execution and supply generation services, capturing value from media performance and programmatic margins. A separate free AI browser project is mentioned, but the available evidence indicates the core business remains adtech and performance media.