agf.de

The organisation operates as a specialised audience measurement and analytics provider for television and streaming in Germany. It runs measurement infrastructure (panels, router‑based smart meter technology, census‑style streaming tracking) and converts this raw data into structured datasets and software tools. Value is created by providing a single reference system for cross‑media reach, frequency and usage analyses that stakeholders can use for planning, trading and evaluating video advertising and content performance.

Revenue is generated by selling access to these datasets and tools through licences and subscriptions. Browser‑based SaaS applications provide planning and ex‑post analysis capabilities, while data feeds and reports (including smart meter and census‑style streaming outputs) are licensed to broadcasters, platforms and agencies, often under differentiated terms by client type and use case.

AGF.de (AGF Videoforschung) is a German television and video audience measurement body that provides standardised cross‑media measurement, reporting and planning tools for TV and streaming usage. It operates panel‑ and census‑based systems, including router‑based smart TV metering and single‑video streaming metrics, to supply daily and monthly audience data and analytics.

The organisation commercialises these data via web‑based SaaS products for planning and ex‑post analysis, alongside subscriptions and licences for TV and streaming datasets. Its paying customers are primarily broadcasters, streaming platforms, media and advertising agencies, and advertisers that need consistent audience data for media planning, trading and performance analysis in the German market.