Ad360

The business combines software and media execution. Ad360 provides self-serve campaign management software through tiered subscriptions, while enabling customers to buy advertising across search, social, web and in-app channels. It creates value by reducing campaign setup work, centralising reporting and automating bidding, budget allocation and creative generation for merchants and agencies that would otherwise manage fragmented tools and channels separately.

Ad360 is the trading brand of Menadex Limited, an Ireland-based adtech company offering a cloud advertising platform for e-commerce merchants, advertisers and agencies. Its core product combines programmatic media buying, campaign management across multiple ad channels, dynamic creative generation, analytics and API-based automation in a single interface. The available evidence indicates that its core product behaves like a DSP-led platform with creative orchestration features, and that it also operates access to curated inventory through the Menadex marketplace.