AdFoc.us

The business runs a two-sided advertising marketplace. Supply is created by users who shorten and distribute links through the platform in exchange for CPM payouts and referral revenue share. Demand comes from advertisers that buy access to this redirect traffic through a self-serve campaign interface. The platform inserts a timed full-page interstitial before forwarding the user to the intended destination, captures advertiser spend, pays out a portion to link publishers, and retains the margin.

adfoc.us is a monetised URL-shortening and interstitial advertising platform operated by AdFoc.us Limited. It enables users such as publishers, affiliate marketers, social media users and site owners to shorten outbound links and earn CPM-based payouts when visitors pass through an advertising interstitial before reaching the destination page. On the demand side, it offers a self-serve interface where advertisers can buy that redirect traffic using targeting controls such as country, browser, operating system and publisher selection.

The company makes money by arbitraging advertiser spend against publisher payouts, effectively functioning as a specialised ad network built around short-link redirects rather than standard publisher inventory. Its customers are primarily advertisers and performance marketers buying traffic, while supply-side participants are link publishers seeking to monetise shared links without owning a website.